The LG WM3770HWA is a front-loading washing machine. With CEE Tier 2 power it is the most efficient model on the market. The built in water heater washes your clothes at the hottest of hot temperatures. What is better? It has a TurboWash feature which cuts regular wash times of 85 minutes down to 40.
With a capacity of 4.5 cubic feet, it is large enough to gobble up roughly 25 pounds of laundry or a small child. In terms of conservation, it uses the least amount of water and energy to do even the biggest of jobs. Better yet, while the LG WM3770HWA is hard at work, you will hardly even notice because of its ultra quiet vibration levels.
The washing machine became another stamp in the “American Dream” passbook which simultaneously consisted of the white picket fence and the personal automobile.
These innovations were the lying promisers of the now forgotten, leisure time.
By the late 1950s 90% of Americans had welcomed the efficient, humble, and conservative worker, the washing machine, into their homes.
The Miriam Webster dictionary, defines amenity as, “something that conduces to comfort, convenience or enjoyment.” The washing machine was the promise of that convenience which would lead to a freer and enjoyable life.
In the 1920s, the US was producing an inordinate supply of goods to a population whose demand had been comfortably met. Saturation of the markets left many to believe less production was necessary, AH another token in the bank of more leisure time.
American time-saving innovations coupled with decreasing demand for production meant increased leisure time...so we thought.
President of the National Association of Manufacterers, John E. Edgerton said, “I am for everything that will make work happier but against everything that will further subordinate its importance.... the emphasis should be put on work — more work and better work, instead of upon leisure.”
Rather than accepting society’s current demand as having been met and allow ourselves to kickback and watch some tube, we instead created a society which “demanded” more. Producers responded to our fake cries for more. And what did we get? Not only more of what we needed but more of what we did not know we “needed” all in the name making work an important activity. Ironically, we went back to work to create more “leisure-making” items like that of the washing machine.
Consumer culture simultaneously propelled the importance of both work and need. Consumerism consisted of creating a perpetual insatiable desire which once met would only lead to the next desire. Maybe a desire so great, these commodities became necessities.
Karl Marx, known as the father of communism and nemesis to capitalism, said that the act of production creates new needs.
In 2011, 68.7% of households below the poverty level that the Census Bureau estimates owns a washing machine.
So we called the washing machine an “amenity” due its conduciveness to convenience. The washing machine as an amenity transformed itself into a need, as the average citizen below the poverty line is certainly not investing in amenities. That is because the washing machine is no longer an amenity. One cannot effectively hold a job which pays for basic needs like shelter and water if that time is spent hand washing clothing.
The machine never lived up to its promise of leisure but rather entangled us in a love affair with things. Producers of our consumerist culture transformed what was once an “amenity”, which promised more leisure, to a necessity. The creation of other amenities as necessities strips away our leisure as we must now work more in order to obtain these “necessities”.
Rather than more leisure we used the time saved by the washing machine to innovate and produce more commodities in attempt of creating a culture which appreciates work in place of leisure.
So you LG WM3770HWA you’re hot, can lift and are pretty quiet, all the components in any partner but you have failed to uphold your primary promise of free time.
The efficient worker who moved into our homes in the 1950s then was not the source of more leisure but the water to quench our socially constructed thirst for non-basic needs. And in the end we cannot part with this machine because we now need it.
So, I’ll take the LG WM3770HWA please...